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The live arts and creative industries development service for Reading aims to:

  • Help maintain the creative industries in this area
  • Improve local opportunities for innovative and pioneering businesses
  • Provide professional development for those who work in the creative industries
  • Run events and campaigns in partnership with other companies, giving employment for creative industries on top of wider community benefits

Our scheme includes:

  • Specialist business help, referrals, information archive, multimedia resource, internet and admin features. Available at no charge to people who work or wish to work in the creative sector
  • Practical help for those who wish to become self-employed or establish a small creative business through professional awards and an establishing scheme in partnership with similar organisations
  • Creative Directory - a key new resource, with information about creative businesses and practitioners situated in Reading
  • Professional development – discussions, workshops, coaching and networking
  • Serviced website - specialist resource and gateway; comprehensive archive; community network
  • Trade stalls
  • Regular schedule of arts and creative projects

The creative industries are defined by the Government’s Department for Culture, Media and Sport and include visual arts, crafts, design, film and video, advertising, architecture, music, performing arts, software and computer services, publishing, TV and radio. These are seen nationally as an important growth sector and expanding sector of employment.

Research by a local university indicates that the cultural city of Reading currently has at least 400 creative businesses, making a key contribution to the local economy.

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